velofix DIRECT is a bike build and delivery program offering a convenient, premium service experience for Brooklyn Bicycle Co. customers buying a bike online.

You can now experience all the benefits of buying your bike online, but enjoy the convenience and one-on-one interaction of having the bike shop and certified mechanic come to you. Simply order your bike online, select the velofix DIRECT delivery option upon checkout and velofix will show up at your home or office to build and deliver your bike.

Once the bike is out for delivery, velofix will call you to schedule a delivery. Please note that the delivery time is typically 2-5 days after the bike has arrived at your local velofix location. Your certified mechanic will take the time to assess the bike for damage and warranty issues, will build and tune the bike, then deliver and size the bike for you at the location, date and time you selected.

  1. Choose your Bike
    Choose your Bike

    Select from a variety of Brooklyn Bicycle Co. bikes and frames that suit you best.

  2. Delivery
    Delivery

    Select velofix DIRECT as the delivery option at checkout and velofix will contact you to schedule a delivery time, date and place. velofix will show up at your door with your perfectly tuned bike, in race/ride ready condition, at the exact time and date specified by you.

  3. 30 day follow up
    30 day follow up

    Reach out to your local velofix Mobile Bike Shop within 30 days of their initial visit to book a complimentary service follow up.

  4. Returns
    Returns

    Returning a bike is a mess! If you choose velofix DIRECT as a delivery option, velofix will take care of your return.

  5. Warranty
    Warranty

    If for any reason your bike needs warranty work, velofix is there to assist. By choosing velofix DIRECT your bike is taken care of.

  6. Service
    Service

    Every bike needs service once in a while. To make sure that your bike continues running smoothly, book an on-site service by visiting www.velofix.com.

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Awesome service to have a professional build and tune a new bike for you at your location. Jeremy the bike tech was extremely helpful and went over my bike from the ground up in his very cool mobile bike shop, answering all my questions, and gave me instructions and tips on all the bike’s features. I would definitely hire Velofix for any future bike purchases, 5 Stars!

Jason F.

WANT TO KNOW WHAT'S HAPPENING IN BROOKLYN?

What Are the Differences Between the Franklin and Willow Step-through Models?

Looking at the Franklin and Willow, but not quite sure how the models compare? No worries – we get this question a lot, so we’ve put together a quick rundown on what sets these models apart!

 

#TLDR (AKA Too Long Didn't Read)? Here's a Quick Summary:

 SIMILARITIES DIFFERENCES
FRAME GEOMETRY HANDLEBARS
COLOR-MATCHED FENDERS & CHAINGUARD SADDLE
3-SPEED INTERNAL GEARING GRIPS
KICKSTAND INCLUDED TIRE COLOR
REAR CARRIER
CHAIN COATING
7-SPEED GEARING
FRAME MATERIALS

 

 

1. HANDLEBARS

This is probably the most notable difference between our step-through models. With the Willow featuring our Swept-Back Handlebars. This means a much more upright (European-style) riding position (think sitting in a chair) that is well suited for leisurely riding.

The Franklin models feature our Relaxed Ride Handlebars, which are slightly more aggressive and ideal for both commuting and leisurely weekend rides.

 

2. TIRES

The Willow comes with cream tires, whereas the Franklin sports black tires. Do note that regardless of color, all our tires offer an added layer of puncture resistance.

 

3. ACCESSORIES

The Willow is our premium model and includes a rear carrier, as well as an upgraded sprung saddle and grip set from Selle Royal’s Royalgel™ line.

The Franklin features Selle Royal Vegan Leather saddle and grips. Please note that this bike does not come with a rear carrier. If you would like to purchase a rear carrier for this model, you will need a 26” carrier for the S/M Franklin and a 700C carrier for the Large Franklin model.

Both models come with color matched fenders and chainguard, as well as a kickstand.

 

4. RUST-PROHIBITIVE COATING & GEARING

As our signature model, the Willow has a few additional premium features including a rust-prohibitive coating on the chain and internal gearing resulting in less maintenance and more riding.

The Franklin 3 model includes internal gearing (just like the Willow), whereas the Franklin 7 has an external 7-Speed derailleur.

 

5. FRAME MATERIALS

On a more technical note – the geometry on both frames is identical, however the Franklin and Willow models are made from different materials. Are you currently thinking “WHAT DOES THIS MEAN?! I KNOW NOTHING ABOUT BIKES!!”? Do not fret – we totally get it! Take a breath and read on…

The Willow frame is made with double-butted 4130 Chromoly Steel. We use a stronger grade of steel, which allows us to use thinner tubing resulting in a lighter frame.

The Franklin frame is crafted with specially engineered high-tensile steel. What does this mean? We are able to offer a similar bike of a more moderate price point. Our Franklin model is the most economical step-through model in our portfolio of bikes (as well as a team favorite)!

Still have questions on sizing (or anything else)? Email us or schedule a concierge call with our team. We’d love to help!

 

Don’t forget: All of our bikes include Free Shipping & Professional Assembly.