March 11, 2019

Brooklyn Bicycle Co. Teams Up with New Belgium Brewing to Build Custom Cruiser Bikes

Brooklyn Bicycle Co. x New Belgium Brewing 2019 Cruiser Bikes

(BROOKLYN, NY) Brooklyn Bicycle Co. announced today that they have partnered with New Belgium Brewing to build their 2019 highly coveted custom cruisers. The 2019 bike is a customized version of the Driggs 3 bicycle, with Brooklyn Bicycle’s signature double top tube design and a fully custom New Belgium paint scheme complete with white frame, red fenders, and New Belgium branding.
 
“We believe that every good adventure begins with a bicycle ride and ends with a pint of beer,” said Michael Craft, New Belgium Spokesperson. “As we learned more about Brooklyn Bicycle’s ethos of being purposeful and witnessed the attention to detail they put into their craft, there was a natural synergy.”
 
“Both New Belgium and Brooklyn Bicycle share a goal of connecting people with their communities via one of the most sustainable modes of transportation,” continued Craft. “The result is a pedal-powered smile generator.”
 
The collaboration with New Belgium Brewing adds to a long list of collaborations for Brooklyn Bicycle Co. Starting with the Museum of Modern Art and stretching to include brands like Carvana, the Woodstock Inn & Resort, and New York’s Wagner Hotel, the brand has cemented their place in the niche fleet bike program market.
 
“New Belgium has a cult following amongst our team,” said Brooklyn Bicycle Co. president, Ryan Zagata. “It’s exciting to work with a brand that aligns so well with who we are and what we do. There was so much effort and care that went into this process and we’re thrilled with the outcome.”
 
Arriving in March, these collectable, human-powered masterpieces can be found moving New Belgium co-workers around Fort Collins and Asheville, parading through cities at 2019 Tour de Fat festivals, on display at select New Belgium retail locations, and available at auction or through raffles to raise funds to support local non-profits throughout the nation.

 

About Brooklyn Bicycle Company

Established in 2011, Brooklyn Bicycle Co. mirrors the iconic qualities of Brooklyn itself - accessibility, durability, and original style.  Brooklyn Bicycle Co. bikes are available in single-speed, three-speed, seven-speed, and 24-speed models starting at $399. Bikes can be found at retail locations across the United States and in Canada or can be purchased online at http://www.brooklynbicycleco.com. For more information, visit: https://www.brooklynbicycleco.com.

 

About New Belgium Brewing Company

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews fourteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, 1554 Enlightened Dark Ale, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on FacebookTwitter or Instagram.  

 

 

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WANT TO KNOW WHAT'S HAPPENING IN BROOKLYN?

What Are the Differences Between the Franklin and Willow Step-through Models?

Looking at the Franklin and Willow, but not quite sure how the models compare? No worries – we get this question a lot, so we’ve put together a quick rundown on what sets these models apart!

 

#TLDR (AKA Too Long Didn't Read)? Here's a Quick Summary:

 SIMILARITIES DIFFERENCES
FRAME GEOMETRY HANDLEBARS
COLOR-MATCHED FENDERS & CHAINGUARD SADDLE
3-SPEED INTERNAL GEARING GRIPS
KICKSTAND INCLUDED TIRE COLOR
REAR CARRIER
CHAIN COATING
7-SPEED GEARING
FRAME MATERIALS

 

 

1. HANDLEBARS

This is probably the most notable difference between our step-through models. With the Willow featuring our Swept-Back Handlebars. This means a much more upright (European-style) riding position (think sitting in a chair) that is well suited for leisurely riding.

The Franklin models feature our Relaxed Ride Handlebars, which are slightly more aggressive and ideal for both commuting and leisurely weekend rides.

 

2. TIRES

The Willow comes with cream tires, whereas the Franklin sports black tires. Do note that regardless of color, all our tires offer an added layer of puncture resistance.

 

3. ACCESSORIES

The Willow is our premium model and includes a rear carrier, as well as an upgraded sprung saddle and grip set from Selle Royal’s Royalgel™ line.

The Franklin features Selle Royal Vegan Leather saddle and grips. Please note that this bike does not come with a rear carrier. If you would like to purchase a rear carrier for this model, you will need a 26” carrier for the S/M Franklin and a 700C carrier for the Large Franklin model.

Both models come with color matched fenders and chainguard, as well as a kickstand.

 

4. RUST-PROHIBITIVE COATING & GEARING

As our signature model, the Willow has a few additional premium features including a rust-prohibitive coating on the chain and internal gearing resulting in less maintenance and more riding.

The Franklin 3 model includes internal gearing (just like the Willow), whereas the Franklin 7 has an external 7-Speed derailleur.

 

5. FRAME MATERIALS

On a more technical note – the geometry on both frames is identical, however the Franklin and Willow models are made from different materials. Are you currently thinking “WHAT DOES THIS MEAN?! I KNOW NOTHING ABOUT BIKES!!”? Do not fret – we totally get it! Take a breath and read on…

The Willow frame is made with double-butted 4130 Chromoly Steel. We use a stronger grade of steel, which allows us to use thinner tubing resulting in a lighter frame.

The Franklin frame is crafted with specially engineered high-tensile steel. What does this mean? We are able to offer a similar bike of a more moderate price point. Our Franklin model is the most economical step-through model in our portfolio of bikes (as well as a team favorite)!

Still have questions on sizing (or anything else)? Email us or schedule a concierge call with our team. We’d love to help!

 

Don’t forget: All of our bikes include Free Shipping & Professional Assembly.