Brooklyn Bicycle Co. Teams Up with New Belgium Brewing to Build Custom Cruiser Bikes

Brooklyn Bicycle Co. x New Belgium Brewing 2019 Cruiser Bikes

(BROOKLYN, NY) Brooklyn Bicycle Co. announced today that they have partnered with New Belgium Brewing to build their 2019 highly coveted custom cruisers. The 2019 bike is a customized version of the Driggs 3 bicycle, with Brooklyn Bicycle’s signature double top tube design and a fully custom New Belgium paint scheme complete with white frame, red fenders, and New Belgium branding.
 
“We believe that every good adventure begins with a bicycle ride and ends with a pint of beer,” said Michael Craft, New Belgium Spokesperson. “As we learned more about Brooklyn Bicycle’s ethos of being purposeful and witnessed the attention to detail they put into their craft, there was a natural synergy.”
 
“Both New Belgium and Brooklyn Bicycle share a goal of connecting people with their communities via one of the most sustainable modes of transportation,” continued Craft. “The result is a pedal-powered smile generator.”
 
The collaboration with New Belgium Brewing adds to a long list of collaborations for Brooklyn Bicycle Co. Starting with the Museum of Modern Art and stretching to include brands like Carvana, the Woodstock Inn & Resort, and New York’s Wagner Hotel, the brand has cemented their place in the niche fleet bike program market.
 
“New Belgium has a cult following amongst our team,” said Brooklyn Bicycle Co. president, Ryan Zagata. “It’s exciting to work with a brand that aligns so well with who we are and what we do. There was so much effort and care that went into this process and we’re thrilled with the outcome.”
 
Arriving in March, these collectable, human-powered masterpieces can be found moving New Belgium co-workers around Fort Collins and Asheville, parading through cities at 2019 Tour de Fat festivals, on display at select New Belgium retail locations, and available at auction or through raffles to raise funds to support local non-profits throughout the nation.

 

About Brooklyn Bicycle Company

Established in 2011, Brooklyn Bicycle Co. mirrors the iconic qualities of Brooklyn itself - accessibility, durability, and original style.  Brooklyn Bicycle Co. bikes are available in single-speed, three-speed, seven-speed, and 24-speed models starting at $399. Bikes can be found at retail locations across the United States and in Canada or can be purchased online at http://www.brooklynbicycleco.com. For more information, visit: https://www.brooklynbicycleco.com.

 

About New Belgium Brewing Company

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews fourteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, 1554 Enlightened Dark Ale, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on FacebookTwitter or Instagram.  

 

 

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★ Customer Reviews ★

In the words off our customers...

1028 reviews
93%
(960)
4%
(44)
2%
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Lorimer
J.A.
AMAZING

Just picked up my first Brooklyn Bicycle, the Lorimer, here in Vancouver today and I already took it out on the trails in Stanley Park and through the streets downtown. I was super impressed with it! It’s incredibly light and super comfortable to ride! I’m nearly 5’4 and I got the 16/M - it fits perfect! I was also incredibly happy with the service at the shop I bought it from on Robson Street - they were super to work with. Looking forward to riding this bicycle all year round!

Thanks so much for sharing Jasmine. You're lucky to have access to Stanley Park - it's one of our favorites. Enjoy. -Ryan Zagata

LOVE IT!

I absolutely love this basket. It is structured so well and really cute! Lot's of room too

Thanks for sharing Cyndi. -Ryan Zagata

Love Love Love This Bike

I'm lucky enough to have a commute that's well-suited to biking in a town that's...well, that's more generally not that well-suited to biking. When I went shopping, I was really focused on getting something comfortable, and this bike delivers; the riding posture is super easy-going, and the ride is *really* smooth. There actually aren't enough "o's" in the word "smooth" for how smooth it is. It just sails right along. What I didn't expect was that it would also look as good as it does...I hadn't even got it out of the bike shop that the Brooklyn Bicycle Co. sent it to for assembly before somebody remarked how pretty it was (and let me note in passing: the "Buy &Ride" program is brilliant). Had somebody in a work meeting comment on how sharp-looking it is. I posted a picture of it online and got the response "Super clean and dapper!", which seems to cover it pretty well.

So, in a nutshell: I'm not an experienced enough bicyclist to give you a good assessment of the technical details on this thing. But I CAN say that I'm having a blast riding it, that it draws all kinds of good attention, and that when you factor in the convenience of the shopping experience I can't imagine doing any better for the price.

Thanks so much for sharing such thorough feedback William. We are glad you're finding your Driggs to be smooth. -Ryan Zagata

What a wonderful bundle of goodness!

I bought this to go along with my driggs 3 speed I had on order and couldn't be happier. The bell is just right, the lock is sturdy and makes me feel secure about keeping my bike safe, and the lights work just fine. Not so bright to light my path at night but definitely bright enough to help others in cars see me. About the lights. One shipped defective and I got on the chat app here on the brooklyn bicycles site-which is run by real people and not some bot-and Alex got me a replacement in the ail in less than a week. Great products and great service! Highly recommended.

Thanks Brian. We just launched new lights that will very much light your path at night and they're rechargeable. Appreciate you sharing your feedback. -Ryan Zagata

Integrity

When a company delivers what they promised, and in perfect condition, they must be thanked and applauded.
I couldn’t be happier with my two bicycles and accessories.
Thank you.

Thanks so much for sharing Bill. We appreciate you sharing your experience and we're thrilled you're enjoying your bikes. -Ryan Zagata