{"title":"Ready to Ride","description":"\u003cdiv style=\"max-width:1000px;margin:0 auto;font-family:inherit;\"\u003e\n\n  \u003cdiv style=\"position:relative;min-height:420px;border-radius:6px;overflow:hidden;margin-bottom:32px;background-image:linear-gradient(180deg, rgba(0,0,0,0.35) 0%, rgba(0,0,0,0.72) 100%), url('https:\/\/cdn.shopify.com\/s\/files\/1\/0773\/9113\/files\/roebling-graffiti-hero.jpg?v=1783137133');background-size:cover;background-position:center;display:flex;align-items:flex-end;\"\u003e\n    \u003cdiv style=\"padding:40px 40px 36px 40px;max-width:640px;\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0773\/9113\/files\/bicycling-mag-logo-red.png?v=1783136529\" alt=\"Bicycling\" style=\"height:26px;width:auto;margin-bottom:10px;filter:brightness(0) invert(1);\"\u003e\n      \u003cp style=\"font-size:12px;letter-spacing:1px;text-transform:uppercase;color:#f2f2f2;margin:0 0 12px 0;\"\u003eBest City Hybrid, 2026\u003c\/p\u003e\n      \u003ch1 style=\"font-size:38px;line-height:1.15;margin:0 0 12px 0;color:#ffffff;\"\u003eThe Bike Bicycling Named Best in the City\u003c\/h1\u003e\n      \u003cp style=\"font-size:17px;color:#f0f0f0;margin:0 0 20px 0;line-height:1.5;max-width:520px;\"\u003eIn stock and ready to ride this week. Free shipping, free assembly, and a free lock bundle upgrade, all included.\u003c\/p\u003e\n      \u003ca href=\"#ready-to-ride-bikes\" style=\"display:inline-block;background-color:#ffffff;color:#111111;text-decoration:none;padding:13px 30px;font-size:14px;font-weight:600;border-radius:2px;\"\u003eShop What's Ready to Ride\u003c\/a\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"ready-to-ride-bikes\"\u003e\u003c\/div\u003e\n\n  \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px;align-items:center;margin-bottom:32px;\"\u003e\n    \u003cdiv style=\"flex:1;min-width:260px;\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0773\/9113\/files\/roebling-black-gate.jpg?v=1783137270\" alt=\"Brooklyn Bicycle Co. Roebling\" style=\"width:100%;height:auto;display:block;border-radius:4px;\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"flex:1;min-width:260px;\"\u003e\n      \u003cp style=\"font-size:13px;text-transform:uppercase;letter-spacing:1px;color:#888;margin:0 0 6px 0;\"\u003eFeatured. Roebling\u003c\/p\u003e\n      \u003ch2 style=\"font-size:24px;margin:0 0 10px 0;\"\u003eThe bike the city keeps choosing\u003c\/h2\u003e\n      \u003cp style=\"font-size:15px;color:#333;line-height:1.6;margin:0 0 12px 0;\"\u003eBicycling's \u003cem\u003e12 Best Hybrid Bikes of 2026\u003c\/em\u003e (Tara Seplavy, Deputy Editor) picked the Roebling for its simple, practical design, fender and rack mounts, and 9-speed Shimano drivetrain on a double-butted chromoly frame. It's the kind of bike that quietly becomes the one you reach for every day.\u003c\/p\u003e\n      \u003cp style=\"font-size:14px;color:#555;margin:0 0 16px 0;\"\u003e$699.99, 170 units in stock across 15 inch XS, 17 inch S, and 21 inch L\u003c\/p\u003e\n      \u003ca href=\"\/products\/roebling\" style=\"display:inline-block;background:#111;color:#fff;text-decoration:none;padding:11px 26px;font-size:14px;border-radius:2px;\"\u003eShop Roebling\u003c\/a\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"border-top:1px solid #eee;margin:24px 0;\"\u003e\u003c\/div\u003e\n\n  \u003cdiv style=\"margin-bottom:32px;\"\u003e\n    \u003cp style=\"font-size:13px;text-transform:uppercase;letter-spacing:1px;color:#888;margin:0 0 6px 0;\"\u003eThe petite favorite\u003c\/p\u003e\n    \u003ch2 style=\"font-size:22px;margin:0 0 10px 0;\"\u003eLorimer\u003c\/h2\u003e\n    \u003cp style=\"font-size:15px;color:#333;line-height:1.6;margin:0 0 12px 0;\"\u003eBicycling called the Lorimer “essentially the same bike as the Roebling, in smaller sizes.” Same 9-speed Shimano Altus drivetrain, same sport-forward geometry, sized for riders from 4'10\" up. If the Roebling is the city's favorite hybrid, the Lorimer is the sister riders under 5'7\" have been waiting for.\u003c\/p\u003e\n    \u003cp style=\"font-size:14px;color:#555;margin:0 0 16px 0;\"\u003e$699.99, 159 units in stock across Soft Ivory 16 inch M, Matte Denim 16 inch M, and Soft Ivory 18 inch L\u003c\/p\u003e\n    \u003ca href=\"\/products\/lorimer\" style=\"display:inline-block;background:#111;color:#fff;text-decoration:none;padding:11px 26px;font-size:14px;border-radius:2px;\"\u003eShop Lorimer\u003c\/a\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"border-top:1px solid #eee;margin:24px 0;\"\u003e\u003c\/div\u003e\n\n  \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:24px;margin-bottom:8px;\"\u003e\n    \u003cdiv style=\"flex:1;min-width:260px;\"\u003e\n      \u003cp style=\"font-size:13px;text-transform:uppercase;letter-spacing:1px;color:#888;margin:0 0 6px 0;\"\u003eBedford 8\u003c\/p\u003e\n      \u003ch3 style=\"font-size:19px;margin:0 0 10px 0;\"\u003eThe bike people quietly obsess over\u003c\/h3\u003e\n      \u003cblockquote style=\"border-left:3px solid #111;margin:0 0 10px 0;padding-left:14px;font-size:15px;color:#333;font-style:italic;line-height:1.5;\"\u003e“Smooth, light, strong, fast, amazing details and finish.”\u003c\/blockquote\u003e\n      \u003cp style=\"font-size:13px;color:#777;margin:0 0 12px 0;\"\u003eJill M., verified buyer. 4.82 stars, 186 reviews.\u003c\/p\u003e\n      \u003cp style=\"font-size:14px;color:#555;margin:0 0 14px 0;\"\u003e$599.99, 98 units in stock in Matte Black S and L\u003c\/p\u003e\n      \u003ca href=\"\/products\/bedford-8\" style=\"display:inline-block;background:#111;color:#fff;text-decoration:none;padding:10px 22px;font-size:13px;border-radius:2px;\"\u003eShop Bedford 8\u003c\/a\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"flex:1;min-width:260px;\"\u003e\n      \u003cp style=\"font-size:13px;text-transform:uppercase;letter-spacing:1px;color:#888;margin:0 0 6px 0;\"\u003eWythe\u003c\/p\u003e\n      \u003ch3 style=\"font-size:19px;margin:0 0 10px 0;\"\u003eThe purist's commute\u003c\/h3\u003e\n      \u003cblockquote style=\"border-left:3px solid #111;margin:0 0 10px 0;padding-left:14px;font-size:15px;color:#333;font-style:italic;line-height:1.5;\"\u003e“Perfect for cruising my commutes. Stable, simple, and well-priced.”\u003c\/blockquote\u003e\n      \u003cp style=\"font-size:13px;color:#777;margin:0 0 12px 0;\"\u003eShane Q., verified buyer, “Happily Tackling NYC.” 4.89 stars, 71 reviews.\u003c\/p\u003e\n      \u003cp style=\"font-size:14px;color:#555;margin:0 0 14px 0;\"\u003e$599.99, 40 units in stock in Matte Black S\u003c\/p\u003e\n      \u003ca href=\"\/products\/wythe\" style=\"display:inline-block;background:#111;color:#fff;text-decoration:none;padding:10px 22px;font-size:13px;border-radius:2px;\"\u003eShop Wythe\u003c\/a\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"border-top:1px solid #eee;margin:32px 0;\"\u003e\u003c\/div\u003e\n\n  \u003cdiv style=\"background:#fafafa;padding:28px;border-radius:4px;margin-bottom:32px;\"\u003e\n    \u003cp style=\"font-size:13px;text-transform:uppercase;letter-spacing:1px;color:#888;margin:0 0 6px 0;\"\u003eComes with every bike above\u003c\/p\u003e\n    \u003ch2 style=\"font-size:22px;margin:0 0 12px 0;\"\u003eThe Ready-to-Ride Kit\u003c\/h2\u003e\n    \u003cp style=\"font-size:15px;color:#333;line-height:1.6;margin:0 0 16px 0;\"\u003eA new bike isn't ready to commute on until it has lights, a way to lock it up, and someone who knows what they're doing putting it together. That's what this covers, on us.\u003c\/p\u003e\n    \u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding:8px 0;font-size:15px;color:#111;border-bottom:1px solid #eee;\"\u003eFree shipping\u003c\/td\u003e\n        \u003ctd style=\"padding:8px 0;font-size:14px;color:#666;border-bottom:1px solid #eee;text-align:right;\"\u003eso the bike shows up without a surprise line item\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding:8px 0;font-size:15px;color:#111;border-bottom:1px solid #eee;\"\u003eFree professional assembly\u003c\/td\u003e\n        \u003ctd style=\"padding:8px 0;font-size:14px;color:#666;border-bottom:1px solid #eee;text-align:right;\"\u003eat a local partner shop. Also what activates your warranty\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding:8px 0;font-size:15px;color:#111;\"\u003eFree Commuter Bundle Plus upgrade\u003c\/td\u003e\n        \u003ctd style=\"padding:8px 0;font-size:14px;color:#666;text-align:right;\"\u003elights, bell, multi-tool, tote, and a lock. Use code \u003cstrong\u003eREADYRIDE\u003c\/strong\u003e\n\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/table\u003e\n    \u003cp style=\"font-size:13px;color:#888;margin:16px 0 0 0;\"\u003eOne per customer. Not combinable with other codes.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"display:flex;align-items:center;gap:20px;margin-bottom:32px;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0773\/9113\/files\/love-at-first-ride-promise-icon.png?v=1783136602\" alt=\"30-Day Love at First Ride Promise\" style=\"width:64px;height:64px;flex-shrink:0;\"\u003e\n    \u003cdiv\u003e\n      \u003ch3 style=\"font-size:18px;margin:0 0 8px 0;\"\u003eThe 30-Day Love at First Ride Promise\u003c\/h3\u003e\n      \u003cp style=\"font-size:14px;color:#333;line-height:1.6;margin:0;\"\u003eIf it's not the right fit in your first 30 days, we'll make it right. Every bike ships with a Lifetime Frame Warranty.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"text-align:center;padding:8px 0 16px 0;\"\u003e\n    \u003cp style=\"font-size:13px;color:#888;margin:0 0 12px 0;\"\u003eWhen a size sells out, it's out.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","products":[{"product_id":"bedford-8","title":"Bedford 8","description":"\u003cp\u003eThe Bedford is the everyday commuter bike that Brooklyn Bicycle Co. built for riders who want gearing without complexity. An 8-speed Shimano drivetrain gives you enough range to flatten hills on your morning ride without overwhelming you with choices. The hi-tensile steel frame pairs durability with a comfortable upright geometry that keeps your head up and eyes on the road. Dual-pivot caliper brakes deliver confident stopping in wet or dry conditions. Fender mounts come standard so you can add coverage for rainy commutes, and a rear rack mount lets you carry groceries, a laptop bag, or panniers. puncture-resistant tires handle potholed city streets without complaint. The Bedford fits riders who want one bike that handles the daily commute, weekend errands, and evening rides along the waterfront.\u003c\/p\u003e","brand":"Brooklyn Bicycle Co.","offers":[{"title":"Army Green \/ S (Riders 5'6\" - 5'9\")","offer_id":39324405563472,"sku":"8D-BED-AG-S","price":599.99,"currency_code":"USD","in_stock":false},{"title":"Army Green \/ M (Riders 5'10\" - 6'0\")","offer_id":39324405661776,"sku":"8D-BED-AG-M","price":599.99,"currency_code":"USD","in_stock":false},{"title":"Army Green \/ L (Riders 6'1\" - 6'3\")","offer_id":39324402810960,"sku":"8D-BED-AG-L","price":599.99,"currency_code":"USD","in_stock":true},{"title":"Matte Black \/ S (Riders 5'6\" - 5'9\")","offer_id":39324405596240,"sku":"8D-BED-MB-S","price":599.99,"currency_code":"USD","in_stock":true},{"title":"Matte Black \/ M (Riders 5'10\" - 6'0\")","offer_id":39324405694544,"sku":"8D-BED-MB-M","price":599.99,"currency_code":"USD","in_stock":false},{"title":"Matte Black \/ L (Riders 6'1\" - 6'3\")","offer_id":39324405760080,"sku":"8D-BED-MB-L","price":599.99,"currency_code":"USD","in_stock":true},{"title":"Raw \/ S (Riders 5'6\" - 5'9\")","offer_id":39324405629008,"sku":"8D-BED-RW-S","price":599.99,"currency_code":"USD","in_stock":false},{"title":"Raw \/ M (Riders 5'10\" - 6'0\")","offer_id":39324405727312,"sku":"8D-BED-RW-M","price":599.99,"currency_code":"USD","in_stock":false},{"title":"Raw \/ L (Riders 6'1\" - 6'3\")","offer_id":39324405792848,"sku":"8D-BED-RW-L","price":599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/9113\/files\/bedford-8-1216858990.png?v=1768508408"},{"product_id":"wythe","title":"Wythe Fixie","description":"\u003cp\u003eThe Wythe is Brooklyn Bicycle Co.'s purest expression of city cycling. With a single gear ratio and a flip-flop hub that lets you switch between fixed-gear and freewheel riding, it strips away every unnecessary component so you can focus on the road ahead. The lightweight Chromoly steel frame absorbs road vibrations while keeping the bike easy to carry up a flight of stairs. Puncture-resistant tires shrug off glass and debris so flat tires never make you late. A classic riser bar puts you in a comfortable, upright position for weaving through traffic. Whether you are commuting across downtown or locking up outside the corner coffee shop, the Wythe delivers reliable, low-maintenance transportation that looks sharp doing it. Available in multiple colorways to match your style.\u003c\/p\u003e","brand":"Brooklyn Bicycle Co.","offers":[{"title":"Matte Black \/ S (Riders 5'4\" - 5'7\")","offer_id":3999702273,"sku":"1-WYT-MB-S","price":599.99,"currency_code":"USD","in_stock":true},{"title":"Matte Black \/ M (Riders 5'8\" - 5'11\")","offer_id":3999703105,"sku":"1-WYT-MB-M","price":599.99,"currency_code":"USD","in_stock":false},{"title":"Matte Black \/ L (Riders 6'0\" - 6'3\")","offer_id":3999733889,"sku":"1-WYT-MB-L","price":599.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/9113\/files\/wythe-fixie-1197621178.png?v=1763138950"},{"product_id":"lorimer","title":"Lorimer","description":"\u003cp\u003eThe Lorimer is Brooklyn Bicycle Co.'s sport-forward city bike for riders who want speed without sacrificing comfort. A 9-speed Shimano Altus drivetrain delivers the same wide gear range as the Roebling, paired with upright, relaxed handlebars that keep you comfortable on every ride. The lightweight steel frame is designed for responsive handling through tight city blocks and smooth cruising on open bike paths. Alloy linear-pull brakes give you confident control at higher speeds. Fender and rack mounts are included so you can set it up for daily commuting or strip it down for fast weekend rides. Puncture-resistant tires handle city debris without worry. The Lorimer is the right choice for riders who enjoy the feel of a road bike but need something practical enough to lock up outside the office every day.\u003c\/p\u003e","brand":"Brooklyn Bicycle Co.","offers":[{"title":"Matte Denim \/ 14\/S (Riders 4'10\" - 5'0\")","offer_id":39340588925008,"sku":"9-LOR-MD-14","price":699.99,"currency_code":"USD","in_stock":true},{"title":"Matte Denim \/ 16\/M (Riders 5'1\" - 5'4\")","offer_id":39340588957776,"sku":"9-LOR-MD-16","price":699.99,"currency_code":"USD","in_stock":true},{"title":"Matte Denim \/ 18\/L (Riders 5'5\" - 5'7\")","offer_id":39340588564560,"sku":"9-LOR-MD-18","price":699.99,"currency_code":"USD","in_stock":false},{"title":"Soft Ivory \/ 14\/S (Riders 4'10\" - 5'0\")","offer_id":39340588859472,"sku":"9-LOR-SI-14","price":699.99,"currency_code":"USD","in_stock":true},{"title":"Soft Ivory \/ 16\/M (Riders 5'1\" - 5'4\")","offer_id":39340588892240,"sku":"9-LOR-SI-16","price":699.99,"currency_code":"USD","in_stock":true},{"title":"Soft Ivory \/ 18\/L (Riders 5'5\" - 5'7\")","offer_id":39340588662864,"sku":"9-LOR-SI-18","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/9113\/files\/lorimer-1216858989.png?v=1768508291"},{"product_id":"roebling","title":"Roebling","description":"\u003cp\u003eNamed after the family that engineered the Brooklyn Bridge, the Roebling is built for riders who cover real distance. A 9-speed Shimano Altus drivetrain provides a wide gear range that conquers bridge inclines and lets you cruise on flat stretches without spinning out. The lightweight Chromoly steel frame balances stiffness for efficient pedaling with just enough flex for all-day comfort. Flat handlebars give you quick, responsive steering in city traffic while keeping you in a natural riding position. Alloy linear-pull brakes offer reliable stopping power in all weather. Fender and rack mounts let you configure the Roebling for commuting, touring, or both. Puncture-resistant tires keep you rolling over rough pavement and debris. If your ride is more than a couple of miles each way, the Roebling has the gearing, comfort, and durability to make every trip feel easy.\u003c\/p\u003e","brand":"Brooklyn Bicycle Co.","offers":[{"title":"Matte Black \/ 15\/XS (Riders 4'11\" - 5'2\")","offer_id":39340591677520,"sku":"9-ROE-MB-15","price":699.99,"currency_code":"USD","in_stock":true},{"title":"Matte Black \/ 17\/S (Riders 5'3\" - 5'6\")","offer_id":39340591710288,"sku":"9-ROE-MB-17","price":699.99,"currency_code":"USD","in_stock":true},{"title":"Matte Black \/ 19\/M (Riders 5'7\" - 5'11\")","offer_id":39340591743056,"sku":"9-ROE-MB-19","price":699.99,"currency_code":"USD","in_stock":false},{"title":"Matte Black \/ 21\/L (Riders 6'0\" - 6'1\")","offer_id":39340591775824,"sku":"9-ROE-MB-21","price":699.99,"currency_code":"USD","in_stock":true},{"title":"Matte Black \/ 23\/XL (Riders 6'2\" - 6'4\")","offer_id":39340591939664,"sku":"9-ROE-MB-23","price":699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/9113\/files\/roebling-1197606361.png?v=1760473125"}],"url":"https:\/\/www.brooklynbicycleco.com\/collections\/ready-to-ride.oembed","provider":"Brooklyn Bicycle Co.","version":"1.0","type":"link"}