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Just like nearly all aspects of life, 2020 has been far from normal for the bicycle industry. Demand for bicycles has never been higher, and many of you who've been following along have likely experienced that heightened demand firsthand. Perhaps you were on our site during a pre-sale that sold out in five minutes. Or maybe you've reached out to one of our retail partners only to learn they didn't have a single bicycle in stock. We know this because we've spoken to many of you and have heard the disappointment in your voices. 

Our number one goal as a company has always been to get people riding on bikes. So, in an effort to make it easier for our customers to purchase a bicycle, we're making some changes to the way we handle our online sales. 


What we're changing: 

  • We are going to release nearly all bicycle models for pre-order. At the time of purchase, we will share the projected date you will be riding by.
  • In order to match heightened demand, we will be substantially increasing the volume of bikes we manufacture in 2021.

Our Commitment to you: 

  • Regular updates on the status of your pre-ordered bicycle. While we cannot guarantee an exact delivery date, we promise to keep you informed and share any changes as soon as we learn of them.
  • A consistent open line of communication. If you have any questions you're always welcome to contact us directly. 

Why should you pre-order a bicycle?


Put simply, pre-ordering a bicycle ensures you will receive a bike when they're restocked at a later date. As stated above, demand for bicycles has never been higher. This increased demand has made finding a bicycle extremely difficult. Pre-ordering eliminates stressful inventory releases, and helps ensure you'll be riding your bicycle as soon as we can get it to you.


Thanks for your continued support, and happy riding.

- The Brooklyn Bicycle Co. Team