Skip to content
by Brian Hawkins for Brooklyn Bicycle Co.
We are honored to have Brian Hawkins sharing his thoughts on best practices in design for bicycle shops. Over the years he has helped great brands in a wide range of categories and disciplines including research, advertising, design, promotion and strategic consulting. In the last ten years, thanks to his unique set of skills, he has become a leader in retail design and implementation.
Brian Hawkins heads up two entities: bhawkins inc. (brand management), and Fixture Lab (retail store design and store fixture solutions). He has been deeply involved in the cycling industry for more than 20 years now, serving global clients including Giant Bicycle, SRAM, Avid, Rockshox, Truvativ, Maverick, Tern, Alchemy, REEB and many others.
We build bikes for vivid lives—for taking adventures, reconnecting with old friends, discovering new neighborhoods and exploring hidden gems. Inspired by the streets of Brooklyn, our bikes are built for style, comfort, and durability. Made with top quality parts, crafted with care, and sold at an affordable price, your bike is yours for life. We scrutinize every component for maximum sustainability and performance, and every millimeter of the frame for ultimate comfort and style. We take pride in our process, in our products, and in the people who sell them.