Still Not Convinced You Need a

Brooklyn Bicycle Co. Bike?

Whether you’re over bike shares, ditching the subway or just want a more fun and convenient way to navigate your city, you need a Brooklyn Bicycle Co. Bike. Here are 7 reasons you belong on one of our bikes:

#1 Our customer service is second to none

Our customers won’t stop talking about us. Seriously, just take a peek at our over 500 five star reviews. Admittedly, sometimes things don’t go perfect, and if you find yourself not having a typical five star experience, we’ll make it right through our LOVE IT OR LEAVE IT GUARANTEE.

#2 No one makes it easier to buy a bike than us

From our bike finder quiz to our super simple sizing guides, buying from us is ridiculously easy. No tech talk about the chemical composition of our frames or college flashback-inducing lectures on gear ratios and tire size.

If you're ever stuck, schedule a call with our Bike Concierge. Our team would love nothing more than to chat with you and answer any questions you have.

Best of all, we get it shipped and built for you free of charge through our industry leading Buy and Ride Program. We’re with you every step of the way to make it easy – and dare we say ENJOYABLE - to buy a bike.

#3 Our Product Development Team consists of some of the best in the business

We’ve spent years perfecting our bicycles, and we aren’t done yet. Actually, we’ll never be done. We were fortunate enough early on to partner with Grant Petersen, whose design ethos can be seen in most of our models. Grant “is widely known in the cycling community for opposing complicated design and slavish prioritization of speed, light weight and racing-led fashion — over tradition, comfort and durability.” We love Grant.

To top it off, with Brooklyn as our testing ground, you can be certain our bikes will hold up to anything you can throw their way. Long story short, we’re working day and night to perfect your ride. Read more about our design here

#4 We make some of the best city bikes around.

Our bikes are regularly included in annual “Best City Bike” roundups in nationally syndicated publications, like the world’s largest cycling magazine, Bicycling Magazine. Some of our biggest fans also include the New York Times, Vanity Fair, Esquire, Harper’s Bazaar & Vogue, keeping us blushing.

#5 EVERY Bike Comes with Free Shipping & Professional Assembly, No Asterisks Necessary

Seriously. Free shipping and professional assembly are included with every bike purchase, so the price you see is the price you pay. Well, unless you live in New York State or Canada because, well, taxes, but you can take that up with your local government.

#6 Easy Payments

We’ve partnered with Affirm to make financing easy-breezy for customers in the USA. Now you can make smaller payments over a few months, making our bikes work for any budget.

#7 We Give a Sh*t

We care about our products, our employees, our partner shops, but most of all we care about YOU. We want you to have a more-than-excellent experience and that’s why we’re here Every. Step. Of. The. Way. We get a lot of questions thrown our way, and we’re never without an answer. Not sure about sizing, color, the whole process, ETA, if your dog can fit into a front basket, or where to find the best slice in Brooklyn? Call us via our Bike Concierge! Email us! Live Chat us! Tweet@ us! Facebook Message us! Slide into our DMs on Instagram! If you’re really into snail mail, we’ll accept that too and send you back a pretty cool postcard. We want to talk with you and ensure that you’re riding on the best bike for you. If you’re in New York, pass by our Brooklyn Showroom for a beer or gin & tonic and meet the team behind the brand - we’re pretty great.

Leave a comment

Comments will be approved before showing up.


What Are the Differences Between the Franklin and Willow Step-through Models?

Looking at the Franklin and Willow, but not quite sure how the models compare? No worries – we get this question a lot, so we’ve put together a quick rundown on what sets these models apart!


#TLDR (AKA Too Long Didn't Read)? Here's a Quick Summary:





This is probably the most notable difference between our step-through models. With the Willow featuring our Swept-Back Handlebars. This means a much more upright (European-style) riding position (think sitting in a chair) that is well suited for leisurely riding.

The Franklin models feature our Relaxed Ride Handlebars, which are slightly more aggressive and ideal for both commuting and leisurely weekend rides.



The Willow comes with cream tires, whereas the Franklin sports black tires. Do note that regardless of color, all our tires offer an added layer of puncture resistance.



The Willow is our premium model and includes a rear carrier, as well as an upgraded sprung saddle and grip set from Selle Royal’s Royalgel™ line.

The Franklin features Selle Royal Vegan Leather saddle and grips. Please note that this bike does not come with a rear carrier. If you would like to purchase a rear carrier for this model, you will need a 26” carrier for the S/M Franklin and a 700C carrier for the Large Franklin model.

Both models come with color matched fenders and chainguard, as well as a kickstand.



As our signature model, the Willow has a few additional premium features including a rust-prohibitive coating on the chain and internal gearing resulting in less maintenance and more riding.

The Franklin 3 model includes internal gearing (just like the Willow), whereas the Franklin 7 has an external 7-Speed derailleur.



On a more technical note – the geometry on both frames is identical, however the Franklin and Willow models are made from different materials. Are you currently thinking “WHAT DOES THIS MEAN?! I KNOW NOTHING ABOUT BIKES!!”? Do not fret – we totally get it! Take a breath and read on…

The Willow frame is made with double-butted 4130 Chromoly Steel. We use a stronger grade of steel, which allows us to use thinner tubing resulting in a lighter frame.

The Franklin frame is crafted with specially engineered high-tensile steel. What does this mean? We are able to offer a similar bike of a more moderate price point. Our Franklin model is the most economical step-through model in our portfolio of bikes (as well as a team favorite)!

Still have questions on sizing (or anything else)? Email us or schedule a concierge call with our team. We’d love to help!


Don’t forget: All of our bikes include Free Shipping & Professional Assembly.