Our Story

We build bikes for vivid lives—for taking adventures, reconnecting with old friends, discovering new neighborhoods and exploring hidden gems. Inspired by the streets of Brooklyn, our bikes are built for style, comfort, and durability. Made with top quality parts, crafted with care, and sold at an affordable price, your bike is yours for life. We scrutinize every component for maximum sustainability and performance, and every millimeter of the frame for ultimate comfort and style. We take pride in our process, in our products, and in the people who sell them.
Ivory step-through Franklin against black and white polka dot door

We believe everyone has a right to quality products at affordable prices, which is why we work so hard to make sure our bikes and accessories are designed with the highest standards, and made with the best materials in the best facilities. Our warranty against manufacturing defects covers our frames for the lifetime of the original owner and covers our parts for a year after purchase. That’s how certain we are of the quality of our products--and how much we care about the people with whom we do business.


We’re based in Brooklyn, as our name suggests, and our bicycles are named after streets we traverse daily, so when you see us developing our brand, what you’re really seeing is us exploring our communities--Brooklyn of course, but also the myriad unexpected places that every new connection takes us. We take pride in who we are, and that means you can take pride in owning our products.

Sea Glass Franklin with a rattan basket hanging from its handlebars, with 3 bikes behind it
Black diamond frame bicycle in front of stairs

The respect we feel for our customers is apparent in every aspect of our business-- pricing, materials, service. We’ll even tell you if it seems like our bikes aren’t what you’re looking for-- because we genuinely want you to find the bike that’s right for you. This same philosophy carries over to our dealers, and to the folks who keep things moving in our office. We are easy to do business with, and believe in paying our employees what they’re worth, and in creating an environment where everyone feels comfortable contributing, because when one of us grows, we all grow.

Roebling Hybrid bicycle in front of the Brooklyn Bridge Matte Black Bedford commuter bicycle in front of brownstone steps

Need help finding the right bike?

Let us help! Four questions to guide you to your perfect bike.