⚠ APRIL 1 SPECIAL ANNOUNCEMENT — READ CAREFULLY ⚠
INTRODUCING — SPRING 2026

DIY Assembly Kit

Build Your Bike. Your Way.

🔩⚙️ 🔧🪛 🔗⛓️ 🔩🪝
1,000+
INDIVIDUAL PARTS · ZERO PRE-ASSEMBLY

Ever wanted the satisfaction of building your own bike from scratch? Now you can. We ship your bike exactly how it comes from the factory. A deeply humbling experience, guaranteed.

What's Included

  • 🏗️ Frame (unassembled, obviously)
  • 🎡 Wheels (you'll figure it out)
  • ⚙️ Drivetrain (good luck)
  • 🛑 Brakes (important… we think)
  • 🔧 A wrench that almost fits

Instructions?

Absolutely. You'll receive:

  • 📖 A printed manual translated from 4 different languages (none of them well)
  • 📱 A QR code linking to a 12-minute video from 2009
  • 💪 Confidence (misplaced, but still)

Why Choose DIY?

Because nothing says "I've got this" like:

  • 🔁 Rebuilding your bike twice
  • 😶 Questioning your life choices halfway through
  • 🛑 Realizing brakes are not optional

Estimated Assembly Time

First-time builders6–12 hrs
Optimists3 hrs
RealityWe'll circle back

⚠ don't do this.

Or…

We could just do it for you.

The Better Way to Buy a Bike.

Every Brooklyn Bicycle Co. Bike Comes With:

🏪

Free Professional Assembly

At a trusted local bike shop near you — no strangers in a warehouse, no guesswork.

🔍

Expert Setup

Dialed in for safety, comfort, and performance. Every time, every bike.

🚲

Ready to Ride

From day one. No leftover parts. No "why is this bolt still here?" moments.

Why It Matters

A properly assembled bike isn't just easier — it's safer. Brakes work how they're supposed to. Gears shift smoothly. Everything performs exactly as it was designed to.

↳ And your warranty stays intact… just saying.

Stupid Easy, By Design.

01
Choose Your Bike
Browse and pick the perfect ride for your city, style, and budget.
02
We Ship to a Local Shop
Your bike goes to a trusted local shop near you — not to your door in 1,000 pieces.
03
Pros Build It
Experienced mechanics handle every bolt, cable, and adjustment.
04
You Pick It Up
Ready to ride the moment you roll it out the door.

Skip the Headache. Start Riding.

No guesswork. No leftover parts. No regrets.

Get Your Bike, Built Right →