This is Not a Head Badge
You see a head badge, we see a badge of survival. Our bikes don’t just look good—they survive years of testing on the streets of Brooklyn long before you ever ride them. Think of it as an indication that every detail is built to last.

Premium Componentry
We do it right, leaving nothing to chance. The streets of Brooklyn devour anything less. Technical details that a casual rider might never notice make a world of difference in the comfort, reliability, and maintenance cost of a bicycle.

Weather Resistance
It’s not just the streets of Brooklyn we think about—but the wear, tear, and weather that come with them. Our durable bikes keep you riding by starting strong: stainless steel parts, rust-resistant chains, and weather-resistant grips and saddle.

Free Expert Assembly
It’s not just the bike—it’s how it’s assembled that ensures long-term performance. Our industry-first Buy & Ride program delivers pro assembly for a worry-free ride that lasts.
