We are honored to have Brian Hawkins sharing his thoughts on best practices in design for bicycle shops. Over the years he has helped great brands in a wide range of categories and disciplines including research, advertising, design, promotion and strategic consulting. In the last ten years, thanks to his unique set of skills, he has become a leader in retail design and implementation.
Brian Hawkins heads up two entities: bhawkins inc. (brand management), and Fixture Lab (retail store design and store fixture solutions). He has been deeply involved in the cycling industry for more than 20 years now, serving global clients including Giant Bicycle, SRAM, Avid, Rockshox, Truvativ, Maverick, Tern, Alchemy, REEB and many others.
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