Bicycle Resource Center RSS

Considering one of our Franklins or  Willow step through bikes, but not quite sure how the models compare? No worries– we get this question a lot, so we’ve put together a quick rundown on what sets these step through models apart!...

For both the tiniest and the largest independent bike dealers, success often comes down to the power of branding. While that might sound like a technical or strategic term, every bike shop owner operates a brand—whether you conceptualize your business...

Violent Prioritization by David Fellman I had a weird dream the other night. I was sitting in a courtroom, in the defendant’s chair. The judge walked in and the bailiff said “All rise,” and then the judge pointed at me...

9 Habits of the Best Shops By Michael Irwin for Brooklyn Bicycle Co.  We've been watching and writing about the trend in retail sales, and we've been wondering what it takes to thrive in today's retail environment. So we asked strategist...

By Sarah Sternau For Brooklyn Bicycle Co. Ever wonder how you can participate in online sales as a brick and mortar shop? We asked online merchandising expert, Sarah Sternau to share her insights. Check out her recommendations for you below:...

Three Actionable Steps To Understanding Your Audience By Dan Mann for Brooklyn Bicycle Co.  We asked sales management expert, Dan Mann to give us some advice on how to make more sales. He believes it all starts with knowing your customer,...

Not that long ago, anyone who talked about selling bikes online would have been laughed out of trade shows or conferences. These days, the entire industry is trending toward online sales. As Americans have gotten more comfortable buying everything online,...

Each year, companies across the country invest massive sums of money in their attempts to boost employee morale, reduce employee turnover and absenteeism, increase the reach of their marketing campaigns, and otherwise improve the standing of their organizations. At first...

Thou Shalt Build Teams by David M. Fellman for Brooklyn Bicycle Co.  We asked management expert, David M. Fellman what it takes to be the best manager. Below are his words of wisdom:  My basic premise for today is that most managers don’t...

Featuring Tom Shay There are a lot of reasons to feel down about today’s economy. It seems like competition and consumer expectations are always going up, and many independent bike shop owners feel like they’re stuck trying to do more...

The Ultimate Guide to Safe City Cycling: 5 Essential Tips for Every Rider Whether you're preparing for your first-ever ride or you're a seasoned cyclist gearing up for your next adventure, knowing the rules of the road and staying safe...

Follow along with for expert advice and best practices on how to properly lock your bicycle. Check out our video below to see how:

Featuring Jenn Dice Rare is the woman biker who hasn’t walked into a bike shop only to immediately feel unwelcome or out of place. This could be true for a number of reasons: Perhaps there isn’t a single other woman...

By Jay Townley for Brooklyn Bicycle Co.    We asked bicycle industry leader Jay Townley for his advice on how to make it in today's retail environment. Jay is a regular on the Bike Industry speaking circuit and has helped countless...

by Brian Hawkins for Brooklyn Bicycle Co. We are honored to have Brian Hawkins sharing his thoughts on best practices in design for bicycle shops.  Over the years he has helped great brands in a wide range of categories and...

by Nancy Shenker for Brooklyn Bicycle Co. We're thrilled to have Nancy sharing her social media expertise with us. We heard great things about her presentation at Interbike 2016, and reached out to her to write out some helpful hints...

by Melissa Balmer for Brooklyn Bicycle Co. We are dedicating this section of our Resource Center to helping our partners grow their local businesses, and Melissa Balmer was at the top of our list of experts to reach out to....

Visibility is a big issue for bikers even during the day, so learning how to bike at night is extra important. Here are the best ways we've found to be seen and stay safe on our city bikes! RELATED: Safe Riding Guide Outfit Your Bicycle...