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Brooklyn Bicycle Co. Teams Up with New Belgium Brewing to Build Custom Cruiser Bikes
“We believe that every good adventure begins with a bicycle ride and ends with a pint of beer,” said Michael Craft, New Belgium Spokesperson. “As we learned more about Brooklyn Bicycle’s ethos of being purposeful and witnessed the attention to detail they put into their craft, there was a natural synergy.”
“Both New Belgium and Brooklyn Bicycle share a goal of connecting people with their communities via one of the most sustainable modes of transportation,” continued Craft. “The result is a pedal-powered smile generator.”
The collaboration with New Belgium Brewing adds to a long list of collaborations for Brooklyn Bicycle Co. Starting with the Museum of Modern Art and stretching to include brands like Carvana, the Woodstock Inn & Resort, and New York’s Wagner Hotel, the brand has cemented their place in the niche fleet bike program market.
“New Belgium has a cult following amongst our team,” said Brooklyn Bicycle Co. president, Ryan Zagata. “It’s exciting to work with a brand that aligns so well with who we are and what we do. There was so much effort and care that went into this process and we’re thrilled with the outcome.”
Arriving in March, these collectable, human-powered masterpieces can be found moving New Belgium co-workers around Fort Collins and Asheville, parading through cities at 2019 Tour de Fat festivals, on display at select New Belgium retail locations, and available at auction or through raffles to raise funds to support local non-profits throughout the nation.
About Brooklyn Bicycle Company
Established in 2011, Brooklyn Bicycle Co. mirrors the iconic qualities of Brooklyn itself - accessibility, durability, and original style. Brooklyn Bicycle Co. bikes are available in single-speed, three-speed, seven-speed, and 24-speed models starting at $399. Bikes can be found at retail locations across the United States and in Canada or can be purchased online at http://www.brooklynbicycleco.com. For more information, visit: https://www.brooklynbicycleco.com.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews fourteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, 1554 Enlightened Dark Ale, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instagram.
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We build bikes for vivid lives—for taking adventures, reconnecting with old friends, discovering new neighborhoods and exploring hidden gems. Inspired by the streets of Brooklyn, our bikes are built for style, comfort, and durability. Made with top quality parts, crafted with care, and sold at an affordable price, your bike is yours for life. We scrutinize every component for maximum sustainability and performance, and every millimeter of the frame for ultimate comfort and style. We take pride in our process, in our products, and in the people who sell them.