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Earned in Brooklyn: Why Our Bikes Have to Prove Themselves First
A City That Tests Everything
Brooklyn doesn’t hand out easy rides. The streets are cracked, the traffic is unpredictable, and the pavement changes block by block. If a bike can make it here, it can make it anywhere.
That’s why before any model wears our Brooklyn Bridge headbadge, it has to prove it’s tough enough to earn it.
Built for Real Streets, Not Perfect Paths
We don’t test bikes in controlled labs. We test them on the same streets you ride - over potholes, through crosswalks, up bridges, and around delivery trucks.
Brooklyn streets don’t forgive weak design. That’s why every detail on our bikes is made to stand up to abuse, weather, and time. Every component is chosen because it survives Brooklyn -- and that means it’ll thrive anywhere else.
The Headbadge: A Promise, Not a Logo
That small Brooklyn Bridge emblem on every frame isn’t decoration. It’s proof. Our stamp of approval. It means this bike has met the city’s standard -- and ours.
That’s what “Earned in Brooklyn” means - authentic durability, thoughtful design, and a little bit of borough grit in every ride.
When you see it, you’re looking at a bike that’s been designed, built, and tested to handle the rough, fast, stop-and-go rhythm of city life.
Durability You Can Feel
A Brooklyn-tested bike isn’t just strong - it’s responsive. It accelerates when the light turns green and stops when a cab door swings open. It’s the difference between a bike that’s built to last and one that’s built to live.
Whether it’s our Driggs 8 commuter bike, our Franklin 8 step-through, or Wythe single speed, each model balances durability with design - made to look as good as it rides.
Why It Matters
Plenty of brands claim quality. Few prove it in the real world.
Our standard is simple: if it can’t earn its headbadge here, it won't bear our name.
Because in Brooklyn, things aren’t given. They’re earned.
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We build bikes for vivid lives—for taking adventures, reconnecting with old friends, discovering new neighborhoods and exploring hidden gems. Inspired by the streets of Brooklyn, our bikes are built for style, comfort, and durability. Made with top quality parts, crafted with care, and sold at an affordable price, your bike is yours for life. We scrutinize every component for maximum sustainability and performance, and every millimeter of the frame for ultimate comfort and style. We take pride in our process, in our products, and in the people who sell them.
